Leadership

Ciaran Bosson
Chief Executive Officer

Ciaran Bossom has spent his career helping organizations grow by orchestrating marketing, technology, and customer experience to work better together. He began as a co-founder of a New York-based digital technology and marketing services firm — scaling and successfully exiting that business before going on to lead major business model, marketing, and customer experience transformations across some of the world's best-known companies. As head of product marketing for the Wall Street Journal Digital Network, and at multiple global marketing agencies representing IPG/Omnicom, Publicis, and WPP he oversaw brand-to-demand marketing, advertising, media, and data science as a shared service.

At Saatchi & Saatchi, he ran Toyota's digital marketing ecosystem and delivered a 241% improvement in ROI over two years. His subsequent work —guiding global consulting practices at Infosys and Adobe, running a $100MM P/L at Ogilvy for Verizon B2B, and serving as Acting Chief Digital Officer at Brown University — reflects a consistent pattern: stepping into complex, high-stakes environments and helping teams find clarity, momentum, and renewed purpose to deliver market leader-level results. He holds an MBA from Columbia Business School and has served as a Visiting Lecturer in Marketing for Entrepreneurs at UCLA’s Anderson School of Business.

Ryan McKone
Chief Operating Officer

Ryan McKone designs the operating structures that turn leadership ambition into execution. His career traces the shift from traditional brand planning to full scale digital modernization, helping organizations integrate brand, technology, data, and experience into cohesive systems that drive growth. Ryan has held senior strategy leadership roles at TBWA Chiat Day, JWT, Cramer Krasselt, FCB, B Reel, and Doner, leading integrated transformation across major global brands. He oversaw $40 million in revenue at JWT while driving 10 million dollars in incremental growth, increased integrated billings from 17 percent to 40 percent of $150 million in total revenue at Cramer Krasselt, and helped grow FDA business at FCB from $50 million to 60 million dollars during a mandatory consolidation.

At Doner, he modernized the agency’s strategic operating model, built cross disciplinary integration frameworks, and led teams spanning strategy, digital, social, and data. Ryan later co-founded and led Oxcart Assembly, building an experience driven agency model that unified brand, digital, and innovation under a single execution engine. Across his career, he has developed integrated platforms and digital ecosystems for Amazon, Google, Facebook, Pinterest, Disney, Rolex, Johnson and Johnson, Nestlé, Diageo, Red Bull, Heineken, AstraZeneca, the FDA, and Michelle Obama’s Partnership for a Healthier America. At PreSeason, Ryan focuses on operational clarity. He designs modern workflows, AI enabled systems, and cross functional partnerships that move organizations from strategy to measurable business impact with speed and discipline.

Will Hall
Chief Transformation Officer

Will Hall is a serial entrepreneur, innovation executive, and Presenter on America by Design on CBS. A pioneer in Conversational AI, he built the first voice application for Alexa and later secured $60 million in funding, backed by sovereign wealth in Abu Dhabi, to build and scale an AI company across the Middle East and Asia.Over the past two decades, Will has held creative and executive roles at RAIN, Adult Swim, Honest, MRY, and Rockwell LAB, shaping work across tech, AI, advertising, and design. His work has earned numerous Cannes Lions, ADC Pencils, and even a Nickelodeon Kids’ Choice Award. He’s partnered with 23 of the Fortune 100, served on boards including Google's Agency Council and NCSU's Leadership Council, and is an MIT Media Lab Consortium Member. He was also part of the record-breaking Alibaba IPO, the largest in market history. His mom still has no idea what he does.

Matt Owens
Chief Creative Advisor

Matt Owens is a New York-based designer, creative director, founder, and entrepreneur, and the author of the book A Visible Distance: Craft, Creativity, and the Business of Design, published by Set Margins. With 25 years of experience across all facets of creative practice, Matt works with ambitious leaders, strategists, designers, creative technologists, and marketers to bring rich multi-faceted creative ideas and experiences to life. A Texas native, Matt studied graphic design at the University of Texas at Austin and received a Master’s Degree in graphic design from Cranbrook Academy of Art.

Matt is a founding partner of Athletics, a brand innovation studio based in New York City, and serves as Chief Design and Innovation Officer. Founded in 2004, Athletics has grown through a commitment to design innovation and an ability to work with clients such as Major League Soccer, IBM, Citrix, Google, Amazon, and Square to meet the challenges of contemporary brand-building. Matt has helped teams leverage new tools and processes across disciplines and led projects for clients including Vimeo, Abbott, NYU, XQ, The Pulitzer Prizes, and Culligan. He has spoken internationally, and his work has been recognized by the Art Directors Club, The American Center for Design, and the AIGA. His thought leadership has been published in Print Magazine, Fast Company, Ad Week, and AdAge. His early experimental design work at volumeone.com was selected to be in SFMoMA’s permanent collection. In his spare time, Matt can be found writing about design and entrepreneurship on Substack.

The unique professional alchemy we bring combines C-Suite leadership and cross-disciplinary practitionership to remove bottlenecks so businesses can move from ambition to implementation faster with measurable results. A single passion drives us; turning strategic intent into achievable orchestration, empowered teams, real outcomes, and increased revenue. By eliminating the ambiguity that slows organizations down, we help leaders accelerate transformation to connect business strategy, brand, technology, and creative into a single, purposeful motion.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Practitioners first. Strategists always. Meet the team turning ambition into motion.

Ciaran BossonChief Executive Officer

Ryan McKoneChief Operating Officer

Will HallChief Transformation Officer

Matt OwensChief Creative Advisor

Ciaran Bosson
Chief Executive Officer

Ryan McKone
Chief Operating Officer

Will Hall
Chief Transformation Officer

Matt Owens
Chief Creative Advisor